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Instagram reportedly hit 2 billion active users but probably won’t admit it

The number of monthly active Instagram users has reportedly surpassed 2 billion, according to unnamed sources who spoke to CNBC. As far as we know, the Meta-owned company has not made these figures public. Since its own internal study found that Instagram may exacerbate issues with body image in young girls and has also been accused of making it easier for teens to find drugs, Instagram isn't really in a position to brag about its user base at the moment. If you've been on the app for an extended period of time, you'll be prompted to close it and the platform has announced new parental controls in an effort to combat these issues.

‘Beauty is a brand new space’: OPI teams up with Xbox for global nail polish collab

DWith the launch of a product collaboration between global nail brand OPI and Xbox, it's becoming increasingly clear that 2022 will be a banner year for gaming-related beauty trends.There are many similarities between gaming and nails when it comes to self-care, creativity, and fun. Similar motivations are shared by many of the 100 million female gamers. According to Moreno: "It's a natural and a little bit out-of-the-box collaboration."The growing popularity of men's nail polish, despite the fact that millions of women play video games, means that nail collabs in the gaming industry have taken on a new dimension.

TikTok Shares New Insights into the Importance of Audio in Brand Marketing

As TikTok has pointed out time and time again, sound is a critical component of the user experience, and marketers should treat audio in their clips with the same respect as the visuals, if not greater.
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Understanding the significance of sound in video clips, TikTok has launched a new insights series to explain why and how brands should take sound into account when developing their overall branding strategy.
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The app is expected to have 1.5 billion users by 2022, which means that if you want to be noticed by TikTok users, you should prioritise using audio in your TikTok branding strategy.

How Advertisers Have Invested In Black-Owned Media-Checking In On Their Pledges

When George Floyd, Breonna Taylor and Ahmaud Arbery were killed in the 2020 shooting spree, Madison Avenue vowed to support Black-owned businesses and media networks. Are brands and agencies following through on their promises now that the #BlackLivesMatter hashtag has faded and black-square profile pictures have been replaced by other images?
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Local and regional Black-owned media outlets in the United States say they've seen little to no renewed interest from brands over the past 18 months despite national media companies reporting that they've maintained a healthy pace with their earlier investment pledges.

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Apple Just Became the World's First $3 Trillion Company Because of a 4-Word Quote From Steve Jobs 15 Years Ago

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